Models & Kits

The force is strong with this one -Star Wars merchandise

This bank holiday was apparently ‘national star wars day’- everybody get ready with the ‘may the forth be with you -hahaha. But this made me think of Star Wars- I really enjoyed watching the first three movies- none of these episode one to three, vader as a child nonsense and the amount of merchandising the movies had. If it can be sold it has had the star wars logo on it -Bubble bath, posters, toys etc- but maybe thats the brilliance of George Lucas right there.

Star Wars was the first real film to think about merchandising for a film, and it paid off big time. In the contract for the movie Lucas grabbed the merchandising rights to the films, which, with movie merchandising not that big at the time they didnt really care -should they of? No one could have predicted how successful this movie was going to be -Even George Lucas didnt know- he just had a shrewd idea of how to market the movies. Taking the merchandising rights allowed him to produced what he wanted to help sell the movie -and when Star wars mania hit the world, he just couldnt keep up with the demand for the promotional merchandise. The money brought in also helped persuade banks to loan Lucas the money to film the Empire Strikes Back, which was an even bigger movie.

Star Wars not only changed filmaking in Holywood, but also the way movies are were marketed. Ever since there have been art books, action figures, t-shirts and many more items of branded merchandise. The bigger movie companies saw the dollar signs appear in their eyes and started cranking out the merchandise by the thousands- but given the money that was being generated can we blame them? It equals to more money coming in from the movie and much more publicity. Because most of us, even if its just one item, have some form of movie merchandise lying around the house -posters, t-shirts, cds, books -the potential for it is huge -and George Lucas took advantage of it to help his ‘small space picture’ out.

★ Star Wars – SWTOR Bounty Hunter Class – Ultimate Walkthru, ft. Awall! – WAY ➚