As automakers go, developing well received models could be a chore all by itself. When a model becomes a hit, as has the Chrysler 300C, the result’s favorable press coverage, high customer satisfaction ratings, and a “halo” impact which will extend to the whole product line. Chrysler’s 300C may be a hit, but the German-American automaker isn’t stopping there. A stretched version of the automobile is being developed, one that will notice a following amongst enthusiasts, however only if the worth is right.
So, why would DaimlerChrysler authorize a stretched version of the 300C? For many reasons as well as:
The Limo Market – Although the 300C is not on the identical level as the Lincoln Town Car or Cadillac DTS, the car does compete with the Ford Crown Victoria. Hence, taxi and limousine operators will be drawn to the stretched 300C because the automobile gives its passengers the area that they need.
The Pursuit Market – The Ford Crown Victoria is the foremost common police pursuit vehicle followed by the Chevy Impala. Chrysler way back ceded this market after they quit building larger rear wheel drive automobiles. The stretched 300C may match in nicely and offer the automaker some extra sales to boost market share. Seek for a equally stretched Dodge Charger to additionally be built once 300C demand has been proven.
The Luxury Market – No, the 300C is not a luxury automotive, but a model coming down the pike 3-four years from now can be. Yes, the Chrysler Imperial can be returning and it, too, can be a stretched version of the 300C, but even longer and larger than the stretched version of the 300C. Don’t suppose for a moment that DaimlerChrysler can not be measuring demand for its new 300C to see Imperial demand.
For the record, there are some things that we have a tendency to understand concerning the bigger 300C: the automobile will be stretched solely by six inches and every one of those gains will show up within the rear passenger area. Additionally, Chrysler can not be building the stretched 300C, instead an outside provider will handle the task of taking existing models and transforming them.
Costs for the larger 300C haven’t been finalized yet, but they’ll carry a premium of as abundant as $5000 over the shorter model. This is a priority, however, as the value could be more than what some livery drivers might justify. Perhaps DaimlerChrysler can eat some of the costs and hold the value right down to a $1000 premium. If they don’t, the corporate could be in for a rude awakening and realize demand for the stretched 300C to be tepid at best.
